WeChat’s big data report shows Chinese people changing habits
admin • January 10, 2019 • 2145
WeChat, the most popular social media app in China, Wednesday published a big data report that shows changing habits of Chinese people.
According to the report released at WeChat’s fifth annual conference in the southern Chinese city of Guangzhou, nearly 1.1 billion active users send a total of about 45 billion messages every day.
They also made a quite startling revelation about the country’s recent nocturnal habits.
“We discovered our users went to bed later. They started to sleep at around 11:30 on average, 1.5 hours later than in 2015,” said Fu Fan, director of WeChat Data Analysis Department, at the conference.
Meanwhile, for the post-80s and post-90s generations, they spent on average about eight minutes on video calls while older people tended to stay talking a little bit longer.
Each generation also prefers different emojis, while its mobile payment feature has become a crucial part of many users’ lives regardless of their age.
“WeChat payment has become a basic device and a bridge for all walks of life, which can connect merchants with their target consumers and users. As of mid-October 2018, WeChat payment has increased by 50 percent compared with the same period last year,” said Bai Zhengjie, operations director of WeChat Pay.
Those numbers are just further evidence of WeChat’s success in China.
But some experts believe its dominance may be coming under pressure from a general change in online habits.
“When we’re talking about being a threat, it’s more in terms of the time spent on mobile shifting more towards Byte Dance’s products, which I think this is the trend we’ve seen over the past two or three years,” said Matthew Brennen, a tech analyst.
Facing the popularity of short video apps like Tik Tok, one month ago in its biggest update in four years, WeChat launched a significant feature,called “Time Capsule”.
The new feature resembles “Instagram Stories”, where users can post videos that disappear a day later.
Meanwhile, with “Top stories”, WeChat also changed the original “like” button in Wechat articles to “recommend”, allowing users to find other people with similar mindsets.
But it seems it may take some time before they really catch on.
“Time capsule is very interesting. But many people don’t know where to see them. Post them online is simply futile,” said a WeChat user.
Experts say competition is so fierce in China’s internet industry that even a super app like WeChat cannot afford to misjudge their users’ needs. — Reuters
SHANGHAI, China — China’s golden day for e-commerce, Singles Day, began at midnight (16.00 GMT Sunday) with sales surpassing $1 billion in just one minute through the platforms of online retail giant Alibaba Group.
At 12 a.m. on the 11th day of the 11th month, millions of Chinese began shopping and Alibaba began counting orders with the aim of breaking internet sales records for a single day.
In the first five minutes alone, products worth $4.3 billion were sold on platforms such as Taobao or T-Mall in this public shopping festival similar to Black Friday in the United States.
One hour after midnight, Alibaba Group said sales had reached over $12 billion.
The goal is to beat last year’s record of $30.8 billion in sales, a figure expected to be achieved through an increasing number of Chinese internet users and online shoppers.
According to Alibaba Group’s latest quarterly results published at the beginning of November, annual active consumers in China reached 693 million, 15.3 percent more than a year earlier.
Singles Day emerged in 2009 with the participation of only 27 stores and a collection of just 52 million yuan ($7.4 million).
Sales each year now reach 2.5 times higher than the total of Black Friday and Cyber Monday – large sales days in the US — combined.
Although most purchases are made in China, there are also international transactions since the company is present in other countries through its AliExpress platform.
And although other online sales platforms have joined the day, as well as thousands of physical stores, Alibaba is the main promoter.
It celebrates in style, such as with a televised gala in which artists and celebrities encourage people to buy.
Sunday’s show, which ended with a countdown to mark the beginning of shopping, was held in the city of Shanghai and featured performances by artists such as the US pop star Taylor Swift. EFE-EPA
MANILA, Philippines – The Chinese government on Friday announced that it is donating 3 million RMB or around P22 million to the Philippine government to help victims of strong earthquakes in Mindanao this month.
In a statement, China, through its Embassy in Manila, expressed its deepest sympathies to families affected by the powerful tremors that rattled parts of Mindanao in the past few weeks.
China said its aid also aims to support the disaster relief efforts by the Philippine government in Mindanao and help local residents return to normal life.
“China believes that, under the strong leadership of President Rodrigo Roa Duterte and the government of the Philippines, the Philippine people will overcome the disaster and rebuild their homeland as soon as possible,” the Embassy said.
Earlier, Japan and the United States, through its Embassies in Manila, have sent their sympathies and condolences to victims of the latest disaster in Mindanao.
This month, three powerful earthquakes struck Tulunan, Cotabato; a magnitude 6.1 on Oct. 16, followed by a magnitude 6.6 on Oct. 29 and a magnitude 6.5 quake on Oct. 31.
The quakes have killed 17 individuals, and injured more than 300 others, according to the latest report from the National Disaster Risk Reduction and Management Council.
The temblors affected large parts of Mindanao, weakened structures and caused some buildings to collapse in the latest tremor.
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