Facebook’s Instagram to expand ads beyond U.S

admin   •   June 10, 2014   •   2671

A photo illustration shows the applications Facebook and Instagram on the screen of an iPhone in Zagreb April 9, 2012.
CREDIT: REUTERS/ANTONIO BRONIC/FILES

(Reuters) – Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday.

The ads will start to appear on versions of the service in the three countries later this year, Instagram said in a post on its official blog.

Facebook spokesman said that Instagram will initially work closely with a handful of advertisers in each country. Facebook introduced ads within Instagram in the U.S. in November, working with brands such as Levi’s and ice cream company Ben and Jerry’s.

Instagram said on Monday that the U.S. ads have in some cases generated results “well above the ad industry’s average for performance,” though it did not provide details.

Ads on Instagram, which has more than 200 million users, are considered an important source of new revenue growth for Facebook, which acquired the popular mobile service for $1 billion in 2012.

Still, Facebook has sought to temper investor expectations of an immediate revenue boost. In April, Facebook Chief Operating Officer Sheryl Sandberg said that the company would take its time rolling out ads on Instagram. “We don’t see the need or the urge to ramp this as quickly as we possibly can,” Sandberg said.

(Reporting by Alexei Oreskovic; Editing by Bernard Orr)

U.S. gov’t rescinds controversial rule on int’l students: federal judge

UNTV News   •   July 15, 2020

The U.S. government will rescind a new rule that could have denied international students their stay in the country if they only attend online courses in the coming fall semester, a federal judge in Boston, Massachusetts said Tuesday.

The ruling was issued on July 6 by the U.S. Immigration and Customs Enforcement (ICE), stating that international students will have to take in-person classes to qualify for a visa, otherwise they will have to leave the country. The Harvard University and the Massachusetts Institute of Technology (MIT) then initiated lawsuits against the Trump administration on related issues.

The judge Allison D. Burroughs attended an online hearing together with lawyers from Harvard University, MIT and the government. She said that the agreement reached between the universities and the government would cause the July 6 ruling to be rescinded nationwide. (Reuters)

California shuts down again as U.S. coronavirus crisis expands

UNTV News   •   July 14, 2020

California Governor Gavin Newsom on Monday (July 13) ordered a massive retrenchment of the state’s reopening on Monday, shutting bars and banning indoor restaurant dining statewide and closing churches, gyms, and hair salons in hardest-hit counties.

Newsom’s move, which undoes weeks of reopening efforts in parts of the most populous U.S. state, comes as several rural counties are experiencing strains to their hospital systems, while cases mount in large metropolitan areas including Los Angeles and parts of the San Francisco Bay Area.

The surge in cases has also prompted two of California’s largest school districts, Los Angeles and San Diego, to announce that they will be online only in the new term. In addition, neighboring Oregon is mandating the use of protective masks outdoors as local leaders around the United States scramble to curb a rising number of coronavirus cases nationwide.

The number of people hospitalized in California with COVID-19, the disease caused by the novel coronavirus, has risen by 28% over the past two weeks, with a 20% increase in those needing intensive care, Newsom said at a conference call with reporters in the state capital of Sacramento.

Statewide, 6,485 patients were hospitalized with coronavirus as of Sunday, with 1,833 of them requiring intensive care, according to state data. (Reuters)

U.S. withdrawal from WHO undermines global anti-pandemic cooperation efforts: officials

UNTV News   •   July 10, 2020

The international community has criticized the U.S. decision to quit the World Health Organization (WHO), saying the move has posed negative influences on its own anti-pandemic efforts and also global cooperation.

The United States on Tuesday officially submitted its notification of withdrawal from the WHO to the UN secretary-general, following an announcement made in May. The move came amid a rising number of coronavirus cases throughout the Americas over the past week.

The administration’s move to formally withdraw from WHO is short-sighted, unnecessary, and unequivocally dangerous, CEO of the United Nations Foundation Elizabeth Cousens said in a statement.

She said the WHO is the only body able to lead and coordinate the global response to COVID-19 and terminating the relationship undermines the global effort to beat this virus.

Germany’s Health Minister Jens Spahn said the “U.S. withdrawal from the WHO is a setback for international cooperation,” and called for global coordination which is necessary for fighting the pandemic.

“The U.S. withdrawal from WHO is a mistake. It is the public health authority for the world’s poorest and many will now see the U.S. as less reliable, diminishing its influence,” tweeted Tom Tugendhat, a UK Conservative Member of Parliament and also chairman of the Foreign Affairs Committee.

Italian Health Minister Roberto Speranza made comments saying that the U.S. withdrawal decision is “serious and wrong”.

With regard to the U.S. move of pulling out from international organizations and treaties, Pascal Boniface, Founder and Director of French Institute for International and Strategic Affairs (IRIS), said its unilateralism inclination sabotages the current international mechanism.

“The move of withdrawing from international organizations has become a customary gimmick by the U.S. government. The U.S. pulled out from the United Nations Educational, Scientific and Cultural Organization, the Paris Agreement, the Iran nuclear deal, and the Intermediate-Range Nuclear Forces Treaty,” he said.

“We can say that the U.S. withdrawal from the WHO has reflected the overall attitude of the government, which broke the current international mechanism and multilateralism. It is to pursue unilateralism,” he added. (Reuters)

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