Facebook’s Instagram adds new photo sizes to keep users, attract ads

admin   •   August 28, 2015   •   2683

 

A most popular Instagram page is displayed on a mobile device screen in Pasadena, California August 14, 2013. REUTERS/MARIO ANZUONI

A most popular Instagram page is displayed on a mobile device screen in Pasadena, California August 14, 2013.
REUTERS/MARIO ANZUONI

Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat.

The move is the first major alteration to the photo-sharing, social media service since Facebook Inc bought it for $1 billion in 2012, and addresses the wishes of many of its 300 million users, who have been constrained by the square format.

“It boils down to giving advertisers and users more options,” said Debra Aho Williamson, a social media marketing and advertising analyst. “You want people to be able to see more of your ad. It’s something advertisers are definitely going to be interested in.”

One in five photos and videos posted on the service do not fit the square format, Instagram said in a blog post.

“Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end,” it said.

From Thursday, Instagram’s web-based service and its mobile apps running on Google Inc’s Android system and Apple Inc’s iOS will allow portrait and landscape formats, giving both users and paying advertisers more options.

The move should help Instagram in its battle with newer rivals such as Snapchat for users in the fast-moving messaging and media-sharing market.

At the same time, it should attract more advertising revenue for Instagram, which said in June it would open its platform to all advertisers by the end of the year, rather than just to select brands.

Instagram is expected to generate nearly $600 million in advertising revenue by the end of this year and $2.8 billion in 2017, according to projections from research firm eMarketer.

By comparison Facebook, the world’s most popular online social network, generated more than $12 billion in revenue in 2014. The growing service hit one billion users in a single day for the first time on Monday.

To promote the new formats on Thursday, Walt Disney Co released exclusive footage of its upcoming film, “Star Wars, The Force Awakens,” using the new landscape option.

(Reporting By Yasmeen Abutaleb; Editing by Bill Rigby)

Malacañang allays public fear of possible Facebook ban

Marje Pelayo   •   September 29, 2020

MANILA, Philippines – Malacañang has allayed public fear of a possible ban on social media giant Facebook following President Rodrigo Duterte’s remarks on Tuesday night (September 29) expressing his disappointment over the platform’s policy.

“You cannot lay down a policy for my government. I allow you to operate here. You cannot bar or prevent me from espousing the objectives of the government,” Duterte said. 

Presidential Spokesperson Harry Roque said the President wants to have a talk with Facebook to clarify issues regarding its censorship policy against pages that support the government.

“Number 1 po kasi tayo sa buong mundo sa Pilipinas so kung wala tayo, malaking kawalan yan sa Facebook [The Philippines is the number 1 user in the world. It’s a big loss to Facebook],” Roque said.

“Pero at the same time, dahil nga number 1 tayo, marami ring Pilipino ang gumagamit ng Facebook. Maapektuhan din. So sinabi naman ng president, pag-usapan iyan [But at the same time since we are number 1, many Filipinos are using Facebook. It will affect us. So the President wants a discussion about it],” he added.

Among the accounts that have been taken down is the advocacy group Hands Off Our Children, a page which aims to protect minors from recruitment by extremists who entice youths to become combatants and fight the government.

Meanwhile, Malacañang has again questioned Facebook’s choice of fact-checkers— online news platforms Rappler and Vera Files— who are critical of the present administration.

Roque said the government is now contemplating on commissioning fact-checkers of social media platforms in the country similar to what other countries are doing.

“Pag-aaralan po natin kung dapat gawin natin iyan dahil di po tayo makakapayag na ang fact-checkers ay tanging mga laban lamang sa gobyerno [We will take that into consideration because that has to be done. We cannot allow that fact-checkers are only those who are all against the government],” Roque concluded. MNP (with reports from Rosalie Coz)

Tech CEOs dodge question on whether China steals technology

UNTV News   •   July 30, 2020

The chief executives of four of the world’s largest tech companies, Amazon.com Inc, Facebook Inc, Apple, and Alphabet’s Google, faced a congressional hearing on Wednesday (July 29) where, amongst other questions, they were asked whether the Chinese government steals technology from U.S. companies.

Rep. Greg Steube of Florida, who presented the question, said he was looking for a “yes or no answer”.

The four executives – Amazon’s Jeff Bezos, Facebook’s Mark Zuckerberg, Google’s Sundar Pichai, and Apple’s Tim Cook – offered a mixed bag of responses, with Zuckerberg coming closest to a direct answer.

“Congressman, I think it’s well documented that the Chinese government steals technology from American companies,” the Facebook CEO said via videoconference.

The day-long hearing marked the first time the four CEOs have appeared together before lawmakers, and was also the first-ever appearance of Bezos before Congress. (Reuters)

(Production: Pavithra George)

Big companies boycott Facebook

UNTV News   •   June 30, 2020

A long list of U.S. companies have pulled advertising from Facebook in support of a campaign that called out the social media giant for not doing enough to stop hate speech on its platforms.

Ice-cream maker Ben & Jerry’s, consumer conglomerate Unilever, and coffee chain Starbucks have nixed ads on the social media network.

And PepsiCo will do so as well, FOX Business News reported citing sources on Sunday (June 28).

The halt on PepsiCo’s advertising will run through July and August, the report said.

PepsiCo did not immediately respond to a request for comment from Reuters.

Annually, Facebook generates $70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever with the vast majority of its revenue derived from small businesses.

But the publicity around its hate speech policies have hurt its perception and stock.

On Friday (June 26), Facebook’s 8.3% decline in stock price wiped out $56 billion in market capitalization.

Responding to demands for more action, Facebook on Sunday acknowledged it has more work to do and is teaming up with civil rights groups and experts to develop more tools to fight hate speech.

Facebook said its investments in artificial intelligence have allowed it to find 90% of hate speech before users report it.

The boycott has accelerated to include other digital advertising platforms, such as Twitter. REUTERS

TAGS   ,

REACH US

The Philippine Broadcast Hub

UNTV, 915 Barangay Philam,

EDSA, Quezon City M.M. 1104

(+632) 8396-8688 (Tel)

info@untv-newsandrescue.com (General inquiries)

ABOUT UNTV

UNTV is a major TV broadcast network with 24-hour programming. An Ultra High Frequency station with strong brand content that appeal to everyone, UNTV is one of the most trusted and successful Philippine networks that guarantees wholesome and quality viewing experience.