Facebook’s Instagram adds new photo sizes to keep users, attract ads

admin   •   August 28, 2015   •   2483

 

A most popular Instagram page is displayed on a mobile device screen in Pasadena, California August 14, 2013. REUTERS/MARIO ANZUONI

A most popular Instagram page is displayed on a mobile device screen in Pasadena, California August 14, 2013.
REUTERS/MARIO ANZUONI

Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat.

The move is the first major alteration to the photo-sharing, social media service since Facebook Inc bought it for $1 billion in 2012, and addresses the wishes of many of its 300 million users, who have been constrained by the square format.

“It boils down to giving advertisers and users more options,” said Debra Aho Williamson, a social media marketing and advertising analyst. “You want people to be able to see more of your ad. It’s something advertisers are definitely going to be interested in.”

One in five photos and videos posted on the service do not fit the square format, Instagram said in a blog post.

“Friends get cut out of group shots, the subject of your video feels cramped and you can’t capture the Golden Gate Bridge from end to end,” it said.

From Thursday, Instagram’s web-based service and its mobile apps running on Google Inc’s Android system and Apple Inc’s iOS will allow portrait and landscape formats, giving both users and paying advertisers more options.

The move should help Instagram in its battle with newer rivals such as Snapchat for users in the fast-moving messaging and media-sharing market.

At the same time, it should attract more advertising revenue for Instagram, which said in June it would open its platform to all advertisers by the end of the year, rather than just to select brands.

Instagram is expected to generate nearly $600 million in advertising revenue by the end of this year and $2.8 billion in 2017, according to projections from research firm eMarketer.

By comparison Facebook, the world’s most popular online social network, generated more than $12 billion in revenue in 2014. The growing service hit one billion users in a single day for the first time on Monday.

To promote the new formats on Thursday, Walt Disney Co released exclusive footage of its upcoming film, “Star Wars, The Force Awakens,” using the new landscape option.

(Reporting By Yasmeen Abutaleb; Editing by Bill Rigby)

Facebook agrees to provide documents in California data privacy probe

Robie de Guzman   •   November 22, 2019

San Francisco, USA – American tech giant Facebook on Thursday agreed to hand over further documents to Californian state authorities in its data privacy investigation.

The move by the Menlo Park company comes after the state’s attorney general, Democrat Xavier Becerra, earlier this month publicly accused Facebook of not cooperating with investigation carried out by his department.

Becerra had termed the responses sent by the company as “inadequate” and his office asked a court to take action to compel Facebook to respond to subpoenas.

On Thursday Facebook agreed to provide at least some of the requested documents next week.

The investigation was opened in June 2018, just a few months after the scandal involving British consultancy Cambridge Analytica, which used an app to collect the personal data of millions of Facebook users without their consent and for political ends. EFE-EPA

arc/sc/tw

Istorya: A superhero story of a boy who wants to save his dad

Aileen Cerrudo   •   October 16, 2019

Unlike most of the kids his age, Lance Abarquez is not used to playing.

While 12-year-olds like him would run around or play ball, Lance would prefer selling tinapa or smoked fish.

At the tender age of 12, Lance is doing everything he can to succeed in life.

“Hindi po ako sanay maglaro po, iyong nanay ko po kasi mahirap din po (I was never used to playing because my mom was poor),” he said.

Lance started selling when he was eight years old. Similar to some superhero backstory, he never knew his biological parents. Instead, Lance was able to find a home with Soledad Reyes and Eduardo Abarquez.

Unfortunately, his foster mother, Soledad passed away while his father got diagnosed with tuberculosis.

Despite the struggles at an early age, Lance continues to face his everyday life with hope and perseverance—like most superheroes. He wakes up at 6:00 a.m. to study and will go home as late as 9:00 p.m. for selling smoked fish.

His superhero goal? Save up for college and to help his sick father.

Lance said he wanted to give back the love and support he received from his father.

“Masuklian ko siya sa pag-aalaga niya po sa akin dati (I want to repay him for taking care of me),” he said.

Lance recently went viral on social media after a netizen posted his story on Facebook.

Get to know more about Lance’s story on Istorya at 5:00 p.m., Saturday.—AAC

Daing Boy [PLUG]

Sumikat sa social media dahil sa sipag at husay sa pagtitinda ng daing at tinapa. Subalit may iba pang mga bagay na mas kahanga-hanga kay Lance.Tunghayan ang kanyang #Istorya, October 19, 5:00 pm.

Posted by ISTORYA on Tuesday, 15 October 2019

MMDA Spokesperson Celine Pialago sues 3 Facebook page administrators for cyberlibel

Freema Gloria   •   October 9, 2019

MMDA Spokesperson Asec. Celine Pialago

MMDA Spokesperson Asec. Celine Pialago has filed a complaint before the PNP Anti-cybercrime group against the administrators of three Facebook pages who allegedly have been disseminating false information about her.

In a post of Pinoy laugh page, it stated that Pialago has allegedly advised commuters to better stay at home if they were having difficulty commuting to work.

Pialago vehemently denied saying such a statement.

Aside from the said administrators, the MMDA spokesperson is also planning to hold the twitter page users responsible for spreading fake news about her.

The PNP Anti-cybercrime group is now looking into the identities of the said Facebook page administrators. —FSG (with details from April Cenedoza)

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