A Samsung Electronics’ Galaxy Note 7 new smartphone is displayed at its store in Seoul, South Korea, September 2, 2016. REUTERS/Kim Hong-Ji/File Photo
Samsung Electronics Company said on Tuesday it has recovered around 60 percent of recalled Galaxy Note 7 smartphones sold in South Korea, the United States and Europe.
The world’s top smartphone maker announced recall order on the units due to fire-prone batteries.
Reports of Note 7 fires and damages have continued after the recall announcement, while aviation authorities around the world issued warnings or outright bans on the use or charging of the Note 7 on aircraft.
Samsung said, around 90 percent of customers who turned in their devices through the exchange program have opted for a replacement Note 7.
READ: South Korea orders battery safety measures for Samsung Note 7
But it remains unclear how strong the demand from new customers would be when sales resume.
“I probably wouldn’t buy anything Samsung ever again,” Social media coordinator Kim Fielding said. “I don’t trust Samsung,. That’s too scary and they have a lot of work to do to get consumers’ trust back. A lot of work.”
On the other hand, Counterpoint Technology Market Research Director Tom Kang said, in the long term, this will strengthen Samsung’s brand because they kind of set a certain standard of how they value their customers.
Samsung hopes to take the faulty products off the market as soon as possible in order to limit further damage to its reputation.
The company also hopes to resume sales of the flagship device ahead of the key holiday shopping season in major markets such as the United States. — Sonny Cos | UNTV News & Rescue