Breastfeeding Campaign Supported by Ang Dating Daan and UNTV Breaks Guinness Record
October 24, 2013 (Marikina City) — More than 35,000 breastfeeding mothers participated in the simultaneous breastfeeding event held on October 24 this year in up to 1,000 stations nationwide, breaking a 2007 Guinness World Record for Simultaneous Breastfeeding in Multiple Sites.
Event organizer, Nurturers of the Earth, which received major support from the radio-television show, Ang Dating Daan and media channel UNTV, reported as their final tally that the registered participants reached 35,749 .
Nurturers of the Earth is looking at breaking its own Guinness World Record of the most number of breastfeeding women in multiple sites. Given the unofficial registered women who joined the October 24 event, it would take Guinness representatives up to three weeks to verify the final tally.
Social media netizens took to Twitter their support to the campaign, bringing to No. 2 spot the official hashtag, #ADDforBreastfeeding as of 7 a.m. (PHT) and landed in No. 1 spot of Philippines Trends as of 9 a.m. (PHT).
Nurturers of the Earth’s Dr. Elvira L. Henares-Esguerra has strongly advocated breastfeeding, voicing that it should be an urgent multi-sectoral concern.
Ms. Henares-Esguerra further elaborated that [breastfeeding] “addresses the issues of food security, medicine, economy, ecology, empowerment, love and faith, and everyone should be involved, especially health professionals.”
Former Rep. Anna York P. Bondoc, a doctor and author of a bill for breastfeeding and strengthening the country’s Milk Code, is one of the leading voices promoting breastfeeding versus cow’s milk infant formula.
For its part, the radio-television program, Ang Dating Daan, which is celebrating its 33rd broadcasting anniversary this month, opened more than 500 major coordinating centers of the Members Church of God International (MCGI), which will serve as breastfeeding stations.
On the other hand, UNTV uses its radio station and television channel to help promote the breastfeeding event, as well as in raising awareness and educating families about the importance of breastfeeding to the health of infants and mothers.
More recent researches showed that breastfeeding not only benefit the infants. Breastfeeding mothers lose weight faster and cut obesity and diabetes risks.
Several years ago, Nurturers of the Earth with Children and Youth Action gathered more than 3,541 mother-child pairs to participate in their breastfeeding advocacy, eventually earning a Guinness Record for their Simultaneous Breastfeeding in a Single Site campaign.
In another record-breaking streak, the same group notched the Guinness World Record for Simultaneous Breastfeeding in Multiple Sites after pooling 15,128 mother-child pairs to participate in up to 295 sites. (UNTV News)