Trees support many life forms on Earth. This realization inspired UNTV to launch the Add-A-Tree Project, a global tree-planting drive that aims to restore a greener Earth starting from 50,000 fruit-bearing seedlings at its kick off on October 10, 2010 (10.10.10).
The project is part of UNTV’s advocacy – Isang Araw Lang para sa Kalikasan (Just One Day for the Environment) – to make an impact via changing people’s views and perspective about the environment. Named as such, the campaign sprang from the belief that every good cause one will make for the benefit of the Earth starts from one day.
As a humble commitment to the many environmental initiatives launched globally, the public service media channel’s initiative shares the same breath with the United Nations Environmental Programme’s pioneering campaign that targets to plant 12 billion trees.
As of December 2009, UNEP has recorded more than 7.4 billion trees planted under its The Plant for the Planet: Billion Tree Campaign. According to UNEP, this continuing campaign is expected to make a substantial contribution to the planet’s biodiversity as it celebrates 2010 as the “International Year of Biodiversity.”
Teaming up with the Philippines’ Department of Natural Resources (DENR), the tree-planting activity will take effect for three years. Giving UNTV one hectare of land per region to conduct this project, DENR regional offices also identified target areas that will benefit from this campaign.
Using its news bureaus in regional areas in the Philippines, UNTV mobilized volunteers to this project with more than 50,000 seedlings planted at different DENR-mandated areas. After the planting session, volunteers will aid in the continuous nurturing of the seedlings until the trees are ready to live on their own.